Edit Article How do I reduce shopping cart abandonment on my website?

Be clear about your shipping costs

Imagine this. Your customer has picked the products they wish to purchase and is heading to your checkout to finalise the payment details and they find out for the first time that they will have to pay £5.99 shipping.

Offer a good reason to open an online account with you

One aspect that can stop customers completing their purchase is that they have to create an online account first, (although a study by Forrester shows that 72% of B2B customers want to self-service their own account and orders.) However, having an online account can also be very beneficial.

Offer support if things go wrong

Giving multiple points of contact to your customers offers them reassurance that there is someone there to help if something goes wrong at any point during the purchase process.

You could include a phone number, email address or even a link to your social media accounts that deal with customer service issues.

To go one step further, you could even offer a live chat feature, where customers can ask questions and receive answers quickly. The main benefit of this being that they don’t have to leave your website (and shopping cart,) to have their questions answered.

Show stock levels on your website

Whether you’re selling to plumbers, builders or people in the automotive aftermarket trade, they will all want to know that the part they want is in stock and that it can be delivered to them quickly.